Service: custom web design
Carrie Busuttil
Creative Confidence Coach
Carrie is a Creative Confidence Coach. She helps artists and creatives to rediscover their creative power, through effective, evidence based coaching tools and musical tools.
Her background in the music industry allows her to understand the needs of artists and the challenges they may be facing. As a creative herself, she is passionate about empowering other artists to beat burnout and reclaim their creative confidence.
Carrie believes in a creative approach to confidence coaching, which she incorporates through music and exercises that open the creative channels in her clients.
Project goals
Carrie has been coaching for years, but had not yet taken the opportunity to create a website that truly feels like her.
Now, she was ready for a website that:
→ Accurately reflects her brand and business she had worked hard to build over the years
→ Is easy to update, so editing and adding content would not feel overwhelming
→ Attracts more aligned clients
→ Positions her as a professional so she can share her offers with high level organizations
Branding
Color palette
We chose a vibrant and bold color palette to represent Carrie’s energetic and positive vibe.
The combination of earthy and warm tones reflects her soft yet confident approach.
Typography
To represent Carrie’s playful and bold, yet mature and calm essence, we matched Moret for headings with Epilogue for body text.
Logo
The logo is warm, bold and playful, like Carrie’s work. The sun mark is a nod to her positive energy as well as her Maltese roots.
Graphical elements
The graphical elements reflect the playful, warm and creative nature of Carrie’s brand. They add visual interest to the website compositions and create a friendly and approachable atmosphere.
Stock photography
Carrie’s brand personality is empowering, positive, playful and warm. This is why I sourced imagery that showed people who were overcoming obstacles, climbing mountains and expressing joy, to set the tone in a happy and uplifting direction. Because we already had graphical elements in place, the need for stock imagery was not that big, which is why we only ended up with a small stock imager library for the brand.
Website
All of the elements together created a website that led Carrie’s clients through a journey of her methodology and philosophy.
By optimizing the website for both conversion and personality, I ensured that it encouraged good-fit clients to reach out to Carrie.
The completed website is made up of these pages:
Core pages: home, about, contact
Services page, that thoroughly highlights Carrie’s method and speaks to her ideal client
Testimonial page, where her clients can view a large library of stellar reviews about the experience working with Carrie.
Results
Carrie walked away with a website that represented her personality, positioned her as an expert and build credibility for her services both for individual clients and organizations.
At ease with her website, finally
The overwhelm is over. Carrie now has full clarity on what lives on her site, how everything is laid out, and how that setup guides the right people to the right info with ease.
Selling feels natural and aligned
Carrie’s new site gave her confidence sharing her website and business. That confidence has made it easier than ever to share her offers and invite in aligned clients.
More time and brain space for what matters
With a site she can easily tweak and update herself, Carrie can now channel her energy into crafting meaningful offers instead of tech headaches or tutorials.
“Kristina was the find of the year!”
She couldn't have been more professional, more communicative and organised, more helpful and guiding and more passionate about making sure I get the result I wanted. I felt completely supported, like I was working with a team mate I've had for years, who knew me inside out. She took the time to truly understand what I was looking for and what my service is about and asked some very smart questions to make sure she got the full picture. When I asked for things that she felt may work against me she was gently probing me to think again and helped me understand why there were alternatives that would be much better suited. I ended up with a wonderful website that I am incredibly proud of. She catered to all that is unique to me as well as ensuring a user friendly experience for my clients. I have already been recommending her to people and I would not hesitate to work with Kristina again!
Carrie Busuttil | Creative Confidence Coach