Service: VIP Day
Diversified Therapy in Los Angeles
Camille Tenerife | therapist, founder
Camille is a Licensed Marriage and Family Therapist. She helps people in the BIPOC community feel empowered and heal trauma, through diversity focused therapy.
Her practice is focused on helping people within the areas of racial identity, couples therapy and career counseling. allows her to understand the needs of artists and the challenges they may be facing.
Camille believes in a curious and compassionate approach to therapy, which she incorporates through helping her clients integrate all parts of themselves.
Project goals
Camille is now ready to expand her business and add more therapists to her practice. We worked together over 48 hours (due to time difference) to get all of her brand and web design needs done in one day.
For our VIP day, our objectives were:
→ Refresh and update the website to reflect the current growth of the business and team
→ Add credibility and user friendliness by ensuring that the site is optimized for mobile, accessibility, and legal compliance
→ Upgrade her existing brand style by adding polish and professionalism
→ Make the branding more cohesive and scalable, as the current logo was hard to read in small size
Before
Camille’s DIY’ed had her website before reaching out to me, but felt that it was time for her to step up. Her previous website had a few issues, such as a disorganized layout, logo with typography that looked too small and the type hierarchy was not optimal for a clean and professional appearance.
Branding
Color palette
We chose a calming and soothing color palette to represent Camille’s compassionate and down-to-earth vibe.
The combination of earthy and warm tones positions her practice as approachable yet sophisticated.
Typography
To represent Camille’s friendly and kind, yet professional essence, we matched New Spirit for headings with Karla for body text.
Logo
The primary logo is friendly, minimal and positive, like Camille’s work. The plant composition paired with the star symbolises inclusivity, individuality, diversity and support. It suggests growth, flourishing in one’s uniqueness. It’s tied together with the font in a warm and inviting style.
Graphical elements
The graphical elements reflect the inviting, warm and grounding nature of Camille’s brand. They add visual interest to the website compositions and create a friendly and approachable atmosphere.
Stock photography
Camille’s brand personality is soothing and grounding. This is why I sourced imagery that showed people and interior design that is calming and green.
Website
All of the elements together created a website that led Camille’s potential clients through a clear journey of how to work with her and everything they would need to know prior to booking a consultation.
By optimizing the website for both connection and personality, I ensured that it encouraged good-fit clients to recognize Camille practice as the right one for them.
The completed website is made up of these pages:
Core pages: home, about, contact
Specialties pages, for each of her areas of expertise
Staff page, that would house her growing team
Results
Camille got a polished website that reflects her brand and what it stands for, in just one day.
Confidence and professionalism
Camille now has a new site she can share with confidence, which makes it easier than ever to share her offers and invite in aligned clients.
More time and energy for what matters
Carrie’s new site gave her confidence sharing her website and business. That confidence has made it easier than ever to share her offers and invite in aligned clients.
Room to grow the practice
Camille now has a scalable brand and website that allows her to grow her team and expand her brand.
“Would recommend her work to anyone!”
I wanted to add more pages to my website and improve the overall look. Kristina was very responsive and works quickly! She is kind, knowledgeable and gets the work done! I loved the result! It was more than what I had envisioned. I was very happy with the outcome. I would highly recommend working with Kristina. She was patient, fast, and easy to work with. She was very kind as well. She is also very talented and would recommend her work to anyone!
Camille Tenerife | Therapist and Founder of Diversified Therapy LA