Service: custom web design
KK Nutrition
Kelsey | Nutritionist
Kelsey is a dietician based in Ireland. She helps her clients get into their desired health and physique in a sustainable and realistic way.
Kelsey believes in a no-nonsense approach to nutrition, where she focuses on tested and science-backed methods to give her clients confidence in their health.
Project goals
Kelsey wanted a website that positioned her brand as professional and elevated.
She was ready for a website that:
→ Accurately reflected the brand in a way that connects with the clients who could benefit from her work
→ Was easy to update, so editing and adding content would not feel overwhelming
→ Attracted more aligned clients
→ Reflected her high level of expertise
Branding
Color palette
We chose a bold and authoritative color palette to represent Kelsey’s direct and organized approach.
The combination of the electric blue and bold black tones reflects the elevated feeling she wants her clients to have
Typography
To position Kelsey’s brand as sophisticated and honest, we matched Questrial for headings with Host Grotesk for body text.
Logo
The primary logo is bold and modern, like Kelsey’s approach. The KK mark is a nod to her elegant energy.
Stock photography
Kelsey’s brand personality is empowering, transparent and bold. This is why we sourced imagery that showed simple yet appetizing meals, to give a snapshot of what it would be like to work with her.
Website
All of the elements together created a website that led Kelsey’s clients through a journey of getting to know her and how she is right for them
By optimizing the website for both conversion and personality, I ensured that it encouraged good-fit clients to reach out to Kelsey.
The completed website is made up of these pages:
Core pages: home, about, contact
Services page, that thoroughly highlights Kelsey’s approach
Results
Kelsey got clarity in her business after finally launching a website that actually reflects who she is and what she stands for.
Built-in boundaries, baked into the brand
Kelsey’s new site now does the filtering for her. It attracts dream clients and gently repels the ones who aren’t the right fit, saving her time and energy from bad-fit inquiries.
Consistency without burnout
From branding to the client journey, her new site brings visual and strategic alignment, meaning every touchpoint reinforces her message without her having to repeat herself to each new prospect.
Space to evolve
Her site is now flexible enough to grow as her business grows. Adding a new offer, updating prices, or shifting her niche no longer feels like starting from scratch.